YouTubers and internet personalities Jeff Wittek and Tana Mongeau have teamed up to launch a bold new dry shampoo brand aimed at shaking up the beauty aisle. Known for their larger-than-life personas and loyal online followings, the duo is merging their influence and business savvy to create a product that blends style, function, and unapologetic flair.

Service Descriptions:

• Crafted concise and compelling copy of Jeff and Tana's Dry shampoo, emphasizing the products benefits, all while catering to both core audiences.

• Created infograph outlines to maintain brand image

• Optimized A+ content and Brand Store to highlight new launch

• Launched and optimized Amazon PPC campaigns to rank and convert on the most competitive category keywords while maintaining a strong brand defense. Also, we leveraged this launch to help cross sell other products in the catalog.

  
  

Results:

• Achieved #1 New Release in the Dry Shampoo Category

• 100+ reviews with a 4.4 star rating

• 1,300+ New to Brand customers within 30 days of launch